Why Groovaly

Every record collection tells a story.

Records chosen, played, shared, forgotten, rediscovered. Albums bought on a trip, inherited from someone, found by chance, kept for one song, one cover, one memory.

But over time, many collections become harder to enjoy than they should be.

Records disappear into shelves. Their spines are too thin to read easily, their covers stay hidden, and when albums are squeezed too tightly into standard storage, even pulling one out can become a small effort.

Little by little, we simply forget some of them. Not because we stopped loving them, but because they faded from view.

Yet, great vinyl moments begin with choosing the record.

Groovaly was created from that simple idea: helping people reconnect with their records by making collections easier to explore.

We design furniture for record collections — furniture that makes records visible, accessible and present in everyday life.

Making collections easier to explore

Groovaly is built around a simple promise:

Make your record collection easier to explore.

A vinyl collection should not feel like an archive you rarely open. It should invite you back. It should make you pause, look, touch, remember and choose.

That is why our designs are not only about storing records. They are about the moment before the music starts.

The quiet search.
The cover that catches your eye.
The album you had almost forgotten.
The pleasure of choosing what feels right.

Our role is to make that moment easier, more natural and more present.

From a personal frustration to a design idea

Groovaly was founded in Paris by Romain Muller, driven by a lifelong interest in furniture, design and vinyl records.

The project began with a personal frustration: the feeling of growing distant from his own collection.

The records were there. The memories were there. But the furniture did not invite him to explore them. Choosing an album had become less spontaneous, less visual, less alive.

Together with designer and cabinetmaker Franck Simon, he began imagining a different kind of vinyl record furniture — not just something to hold records, but something that would bring back the pleasure of browsing them.

The first idea became Bloom: a fan-drawer mechanism that lets records fan out visually, like the pages of a book.

It was a small shift in gesture, but a big shift in experience.

Instead of searching through hidden spines, you could see covers again. Instead of taking records out one by one, you could flip through them naturally. The collection started to feel alive again.

From one mechanism to a modular approach

Bloom was the starting point, but Groovaly quickly became more than one object.

A record collection does not live alone. It lives with a turntable, speakers, books, bottles, objects, friends, quiet evenings and shared moments.

So Groovaly grew into a modular approach: furniture made from modules that each have a role.

Some modules are designed for browsing records.
Some create open storage.
Some make space for hi-fi equipment.
Some hold 7-inch singles, books, wine or objects.

Together, they create compositions shaped around a space, a collection and the way people listen.

The goal is not to impose one perfect setup. It is to help each person build a place where their records are easier to see, easier to reach and easier to enjoy.

Two collections, one purpose

Today, Groovaly explores this idea through two complementary collections.

The Groovaly Classic Collection is Groovaly’s graphic expression: rectilinear volumes, subtle shadow gaps between modules and a warm Sand finish. Designed for flexibility and worldwide delivery, Classic is delivered flat-packed and can be explored through selected compositions or the Groovaly Classic Configurator, allowing you to create a layout shaped around your space and your collection.

The Groovaly Golden Age Collection is Groovaly’s more sculptural expression. Inspired by the rounded, organic forms of the 1970s — the golden age of vinyl — it is crafted from White Pearl Valchromat with a protective matte finish, giving each piece a softer geometry and a deeper material presence. Golden Age pieces are delivered fully assembled in selected European countries, and adapted Golden Age compositions are reviewed and quoted individually.

Both collections share the same purpose: to make record collections easier to explore, and to bring the ritual of choosing a record back into everyday life.

Classic is more graphic, flexible and globally accessible.
Golden Age is more sculptural, material-led and delivered fully assembled.

Designed to help people enjoy their records more

At its core, Groovaly is not about furniture for furniture’s sake.

It is about helping people enjoy what they already love.

A better way to see their records.
A better way to choose what to play.
A better way to keep music present in the room, instead of hidden in storage.

We believe a record collection should be lived with. It should be easy to return to, easy to share, and easy to rediscover.

Because the records we keep are not just objects. They are part of our memories, our homes, our friendships, our routines.

Groovaly exists to give them a place where they can be seen, explored and enjoyed.

And the ritual truly begins when you choose the record.