From a personal frustration to a design idea

Groovaly was founded out of frustration. The frustration of not being able to see all my records to a point where I’d forget many of them. Speaking to other collectors, I realized that hard-to-read spines and packed shelves of records were a real pain point for many of us. And there wasn’t anything out there in terms of furniture that was simple and sleek enough to solve that.

Together with a good friend and talented cabinetmaker Franck Simon, we started drawing designs for what would eventually become Bloom, Groovaly’s patented signature fan-drawer module.

At first, we handmade the range for our homes and for friends who also wanted the designs, which worked pretty well at solving our initial pain point of not being able to find our records simply and fast enough.

One night, I put it on Groovaly’s social media pages on a whim. And I woke up the next morning to a response that was so positive that it was overwhelming. Thousands of collectors all over the world were sharing and commenting on our posts, asking when the furniture would be available. The community’s reaction was unprecedented - especially for an unknown brand made up of two self-taught makers.

Emerging Designers at Maison & Objet Paris September 2026

That enthusiasm was further confirmed a few months later, when the team at Maison & Objet, Paris’ major design fair, came calling. They invited us to show Groovaly’s furniture, as part of Design District, their emerging design selection, which has of course given us a bit of a confidence boost, but also means we’ll get to share the furniture and approach with the design community. 

In fact, if you’re in Paris from 10-14 September and you’re planning on being at the fair, make sure to swing by and say hello! We’ll be in Hall 5A - Stand E111. We’ll be showing our signature range, and some new designs we’re creating especially for Maison & Objet, so come meet us; we’d love to hear your thoughts. 

Bringing Groovaly to Collectors

I eventually left the job I was in at the time to focus on getting Groovaly’s designs to our growing community of collectors. 

Once Franck and I made the breakthrough for producing the perfect Bloom at scale, we created a whole range of other modules to go with it. After months (and months) of trial and error, the Golden Age range finally saw daylight. There are now seven modules in the Golden Age range and I have to say that seeing them in other people’s homes is our pride and joy.

The idea of the range is to celebrate the 70s, the golden age of vinyl records, hence the name “Golden Age”. We didn’t want to produce cubes, like a lot of other companies - although there is one in the range for collectors who do need them and Franck and I both have some. We wanted an experiential dimension to the way you interact with the range. We wanted the listening ritual not to begin with music, but with the browsing of records itself. Looking for and finding the record we wanted was our starting point.

Bloom Kit Launch for Designers

More recently, because interior designers have been asking for it, we’ve made our Bloom Kit available everywhere for customers who want to make it their own, meaning you can now design your own Bloom drawer with the Groovaly system.

Designed in France, Crafted in Europe

All our furniture is designed by Franck and me in Paris and made in Europe, and it’s the way we want it to remain. The Groovaly approach is a modular one, which was important to us as collectors and interior design fans.

Being able to add modules to Groovaly’s compositions means our furniture can grow with your record collection. Modules are made for LPs, 7-inch records and hi-fi equipment too, but also for wine collections, books and other objects you might want to display, hopefully making our designs as seamless and adaptable as possible for all kinds of collectors.

Say Hello!

If you’re already a Groovaly customer, then a very big merci to you. Nothing makes us happier than seeing how you’ve set up your Groovaly furniture in your homes, so please do share your snaps and feedback with us here: contact@groovaly.com.

And if you’re not a customer yet, happy browsing! Don’t hesitate to get in touch - it’s always a pleasure to connect with like-minded collectors.

All the best,
Romain Muller - Groovaly’s Founder