At Groovaly, we value your trust and are committed to protecting your personal data.
This Privacy Policy explains how Groovaly collects, uses and protects personal data when you visit www.groovaly.com, contact us, subscribe to our communications, use our configurators or place an order.
1. Data Controller
The data controller is:
Groovaly
Simplified joint-stock company (SASU)
Registered with the Paris Trade and Companies Register under number 990 952 640
Registered office: 21 rue des Épinettes, 75017 Paris, France
Email: contact@groovaly.com
2. Personal Data We Collect
Depending on how you interact with the Website, we may collect and process the following categories of personal data:
Contact details
Such as your name, email address, country, delivery location, phone number and any information you provide when contacting us or requesting a quote.
Order and delivery information
Such as billing details, delivery address, selected products, custom compositions, order history, delivery preferences and customer service exchanges.
Configurator and product information
Such as the modular composition you create, selected modules, configuration previews, product options and information submitted through our builders or quotation forms.
Account information
If customer accounts are available, we may process your account login details, order history and account preferences.
Newsletter and marketing preferences
Such as your email address, subscription status, consent preferences and communication history.
Technical and browsing data
Such as IP address, device type, browser type, pages visited, referring pages, time spent on the Website, language preferences and approximate location derived from technical data.
Cookie and advertising identifiers
Such as analytics cookies, advertising pixels, social media identifiers and similar technologies used to measure performance, improve the Website and, where applicable, run advertising campaigns.
Payment information
Payments are processed by external payment providers such as Stripe and PayPal. Groovaly does not store full payment card details.
3. How We Use Your Data
We use personal data for the following purposes:
To respond to your requests
Including contact forms, quote requests, product questions, delivery questions and customer support.
To manage orders and deliveries
Including order processing, payment confirmation, delivery coordination, invoicing, customer service, returns and after-sales support.
To operate configurators and custom composition tools
Including generating configuration previews, saving composition details, calculating product selections and preparing quotes or orders.
To send newsletters and marketing communications
Only where permitted by law or where you have given consent. You can unsubscribe at any time.
To improve the Website and user experience
Including analytics, performance measurement, troubleshooting, fraud prevention and security.
To run advertising and measure campaign performance
Where permitted, we may use advertising pixels or similar technologies to measure campaigns and show relevant content across platforms such as Google, Meta, TikTok or Pinterest.
To comply with legal obligations
Including accounting, tax, consumer law, legal guarantees and dispute management.
4. Legal Bases for Processing
We process personal data under the following legal bases:
Contractual necessity
When processing is necessary to prepare, manage or fulfil an order, quotation, delivery, customer account or customer service request.
Consent
For newsletters, non-essential cookies, advertising pixels and certain marketing communications.
Legitimate interest
For Website security, service improvement, fraud prevention, basic analytics, customer relationship management and business development, where your rights and freedoms do not override our interests.
Legal obligation
For accounting, tax, invoicing, consumer protection, legal guarantee obligations and responses to lawful requests from authorities.
5. Cookies and Similar Technologies
The Website may use cookies and similar technologies for several purposes:
Essential cookies
Required for the Website to function properly.
Analytics cookies
Used to understand how visitors use the Website and improve performance.
Marketing and advertising cookies
Used to measure campaigns, personalise content or show relevant advertising, where applicable and subject to consent where required.
Embedded content and social media tools
Pages may include embedded content or links from platforms such as YouTube, Instagram, TikTok, Pinterest or other third-party services. These platforms may process data according to their own privacy policies.
For more information, please refer to our Cookies Policy.
6. Who We Share Data With
We may share personal data with trusted service providers strictly where necessary for the operation of the Website and our services, including:
Website hosting and e-commerce providers
Such as Squarespace and related technical service providers.
Payment providers
Such as Stripe and PayPal.
Delivery and logistics partners
Used to prepare, ship, track and deliver orders.
Email and marketing service providers
Used to manage newsletters, customer communications and marketing campaigns.
Analytics and advertising platforms
Such as Google, Meta, TikTok, Pinterest or similar platforms, where applicable.
Professional advisers and authorities
Such as accountants, legal advisers, insurers, tax authorities, courts or regulators, where necessary.
We do not sell your personal data.
7. International Transfers
Some of our service providers may process personal data outside the European Economic Area.
Where this happens, we take appropriate measures to protect your data, such as relying on adequacy decisions, Standard Contractual Clauses or other safeguards recognised under applicable data protection laws.
8. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.
In general:
Contact and quote requests
Kept for the time necessary to respond and manage the commercial relationship.
Customer and order data
Kept for the duration required to manage the order, after-sales service, legal guarantees, accounting and tax obligations.
Newsletter data
Kept until you unsubscribe or withdraw consent, unless a longer retention period is required to prove consent or comply with legal obligations.
Cookie and analytics data
Kept according to the retention periods described in our Cookies Policy and the settings of the relevant tools.
Accounting and legal records
Kept for the retention periods required by applicable law.
9. Your Rights
Under the General Data Protection Regulation (GDPR), you may have the following rights:
Right of access
To know whether we process your personal data and obtain a copy of it.
Right to rectification
To request correction of inaccurate or incomplete data.
Right to erasure
To request deletion of your personal data, where legally possible.
Right to restriction
To request that processing be limited in certain circumstances.
Right to object
To object to processing based on legitimate interest, including certain marketing activities.
Right to withdraw consent
Where processing is based on consent, you may withdraw it at any time.
Right to data portability
To receive certain personal data in a structured, commonly used and machine-readable format.
To exercise your rights, contact us at: contact@groovaly.com
We may ask you to provide proof of identity where necessary.
10. Marketing Communications
If you subscribe to our newsletter or agree to receive marketing communications, we may send you updates about Groovaly, new products, launches, offers, editorial content or related news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@groovaly.com.
11. Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no online service can be guaranteed to be completely secure. You are responsible for using the Website and any account features in a secure manner.
12. Children
The Website is not intended for children. We do not knowingly collect personal data from children.
If you believe that a child has provided us with personal data, please contact us so we can take appropriate action.
13. Complaints
If you believe your personal data has not been processed in accordance with applicable law, you may contact us at contact@groovaly.com.
You also have the right to lodge a complaint with the French data protection authority:
CNIL
Commission Nationale de l’Informatique et des Libertés
www.cnil.fr
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal obligations or Website features.